Well, virtually, at least.

Gorgeous Baby Phat founder Kimora Lee Simmons has brought her unique sense of fashion to the online world of Stardoll.com.

The Stardoll website allows girls aged 9-17 to play dress-up, clothing their favorite celebrities in designer brands such as DKNY, Miss Sixty, Philosophy and now, Baby Phat. In addition, users will be able to view videos of Baby Phat runaway shows and sneak peaks of Simmons’ reality show, LIFE IN THE FAB LANE.

After a number of stops and re-starts it looks like ex Ruff Ryders rapper Eve is closing her Fetish clothing line down for good.

Several years ago issues with a manufacturer forced Eve to close the line, but she launched again in late 2008 with a more upscale line that she hoped would cater to a more mature audience.

Of course, 2008 also brought a nationwide recession which made it difficult to regain footing in a crowded space that has become dominated by brands like Baby Phat and Beyonce’s House of Dereon.

Fetish items have been heavily discounted and are going fast. Pick yours up today.

Sean John has had such success with their fragrances that it seems everyone is trying to get a piece of that pie. Last year, Rocawear launched a men’s cologne named 9IX, 50 Cent recently announced his own scent and now, well, Nelly is putting his hat in the ring with Apple Bottoms by Nelly.

The fragrance will be priced at $48 and will hit Macy’s shelves just in time for the holiday shopping season.

Puff has pretty much fallen in love with the internet and social networking. He goes overboard with it … a lot … but every once in a while he drops something worth watching.

Today Diddy unveiled the new Sean John logo on You Tube. Nothing huge there, we’ve seen the new logo before. That said, he and some of the Sean John designers previewed some of the design samples of items that Sean John will be bringing us in the future…

Metal in the arm? I don’t know why I want that. But I do!!

The Sean John clothing brand has made its first major move by expanding operations into the Spanish market with an exclusive deal to sell the line in El Corte Ingles, a high-end department store. In a move that isn’t seen states’ side often, the store will set up Sean John shops within the main store.

Apparently, the move to Spain was largely because Sean John has seen such success with its fragrances there.

Truthfully, I’m a little surprised to hear Sean John hasn’t had a presence in Europe. They’re last few lines have had a pretty European slant to them. Hopefully they’ll stay true to their roots and won’t go overboard in trying to cater to the European market.

Jumping on an already crowded bandwagon, G-Unit clothing founder 50 Cent will be launching his own men’s fragrance in the fall: “Power by 50 Cent”.

Scheduled to be released in time for the holiday shopping season, Power will be sold exclusively through Macy’s through partnership with fragrance firm Lighthouse Beauty.

Jay-Z and Rocawear will continue their efforts to penetrate the footwear market when they release their Rocawear R+ Evolution sneakers this June.

The above ad leaked online early this month and reaction has been somewhat mixed, some feeling the new shoe lifts its design from the Kanye West designed Nike Air Jeezy’s.

Love them or hate them, look for the new Rocawear shoes to debut in the Urban Corner store later this summer.

Sean John fragrance I AM KING took home the top award at the 37th annual FiFi(R) Awards, named Fragrance of The Year in the Men’s Luxe category.

I AM KING is the second men’s fragrance from the signature line, the first, Sean John’s UNFORGIVABLE, won the same award in May 2007.

Former Rutgers student turned entrepeneur Marc Ecko will speak at this year’s graduation/commencement ceremony before receiving an honorary degree from the university.

Ecko was a pharmacy student at Rutgers in the early 90s before dropping out to pursue a career in fashion. He started with his own line, Ecko Unlimited, before developing and acquiring other clothing labels including Marc Ecko Cut and Sew, Avirex and more.

Just as Rocawear did some time ago, Ed Hardy has joined forces with the Iconix group, selling a 50% stake in the company for $17 million in a combination of cash and stock.

In a statement to the New York Post, Iconix CEO Neil Cole was confident the partnership with Ed Hardy would lead to a global growth of the brand. And while some of called the Ed Hardy clothing explosion something of a fad, Cole said he sees Ed Hardy as a lifestyle brand that will last for years to come.

Clothing designer Christian Audigier licensed the Ed Hardy name from famed tattoo artist Don Ed Hardy in 2003.