Late last week Sean “Diddy” Combs and his Sean John clothing line acquired competitor Enyce from Liz Claiborne.

Sean John paid a cool $20 million for the urban clothing line, a huge discount considering Liz Claiborne paid $114 million for the brand just five years ago. Still, the depreciation in value that Enyce has seen doesn’t seem to faze Combs who plans to aggressively market and grow the fledgling company.

Shop the latest Sean John clothing styles here.