Archive for May, 2009
New Rocawear Sneakers To Debut This Summer

Jay-Z and Rocawear will continue their efforts to penetrate the footwear market when they release their Rocawear R+ Evolution sneakers this June.
The above ad leaked online early this month and reaction has been somewhat mixed, some feeling the new shoe lifts its design from the Kanye West designed Nike Air Jeezy’s.
Love them or hate them, look for the new Rocawear shoes to debut in the Urban Corner store later this summer.
Click here to shop Rocawear clothing for men and women.
Sean John “I AM KING” Cologne Wins Industry Award
Sean John fragrance I AM KING took home the top award at the 37th annual FiFi(R) Awards, named Fragrance of The Year in the Men’s Luxe category.
I AM KING is the second men’s fragrance from the signature line, the first, Sean John’s UNFORGIVABLE, won the same award in May 2007.
Ecko Founder To Receive Honorary Degree
Former Rutgers student turned entrepeneur Marc Ecko will speak at this year’s graduation/commencement ceremony before receiving an honorary degree from the university.
Ecko was a pharmacy student at Rutgers in the early 90s before dropping out to pursue a career in fashion. He started with his own line, Ecko Unlimited, before developing and acquiring other clothing labels including Marc Ecko Cut and Sew, Avirex and more.
Ed Hardy Teams With Iconix
Just as Rocawear did some time ago, Ed Hardy has joined forces with the Iconix group, selling a 50% stake in the company for $17 million in a combination of cash and stock.
In a statement to the New York Post, Iconix CEO Neil Cole was confident the partnership with Ed Hardy would lead to a global growth of the brand. And while some of called the Ed Hardy clothing explosion something of a fad, Cole said he sees Ed Hardy as a lifestyle brand that will last for years to come.
Clothing designer Christian Audigier licensed the Ed Hardy name from famed tattoo artist Don Ed Hardy in 2003.
