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Baby Phat Clothing |
The urban fashion line Baby Phat, designed by Kimora Lee Simmons, was launched in 1998 as a women’s line to compliment the mega-successful men’s label Simmons’ husband Russell had launched six years prior, Phat Farm.
A former model. Simmons uses her innate sense of style and her love for the finer things in life to make Baby Phat a luxury brand with an infusion of the urban aesthetic. The Baby Phat founder once graced the cover of Vogue,and Elle where she was photographed by some of the world’s greatest photographers. Simmons represents many of the things that women today can be and she continues to empower and inspire woman with her clothing line of high fashion elegance.
The Baby Phat logo, the slinky feline, has reached iconic status since the clothing label’s initial launch and is seen on everthing from denim jeans, leather, outerwear, shoes, handbags and jewelry.
In the years since Baby Phat first came onto the scene, the label has found success exceeding that of Phat Farm, seeing annual sales of nearly $1 billion.

The Baby Phat logo can now be seen on a new line
of girls’ clothing as well.
For more information on the Baby Phat clothing brand visit their official website or read up about their history at Wikipedia. Shop for Baby Phat at Dr. Jay’s.









