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Men’s COOGI Clothing |
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Women’s COOGI Clothing |
Originally named Cuggi, Jack Taranto founded this brand in 1969, and changed the name to sound more indigenous, to Coogi in 1987.
Founded in Australia, Coogi was became famous for its knitwear in the 80’s, but the brand was popularized in the United States in the early 90’s when a then little known rapper put it on the map.
Christopher “Notorious BIG” Wallace named the Coogi brand in his platinum selling single “One More Chance,” sending hip-hop fans on a Coogi buying spree. In the early years the clothing label was sported by people like John Denver and Muhammad Ali, but once BIG put it in his lyrics the hip-hop community took hold, using the premium brand as a statement of their financial status.
With the unique patterns and colors, Coogi is now seen on celebrities such as Russell Simmons, Ice T, Vivica Fox and LL Cool J. Although seeing $45 million in sales at the time, Jack Taranto stated he was in debt and sold Coogi ownership right in 2001 to unpublicized US investors in 2001 for $25 million.

Coogi sweater model.
For more information about the Coogi clothing brand visit their official site or Wikipedia. Shop for Coogi at Dr. Jay’s.















