Tops Starting at $13.99 Fashion tops, button-downs, polos, sweaters, tanks, camis and tees	Bottoms Starting at $23.99 Jeans, pants, capris, shorts, skirts, and sweatpants
Dresses Starting at $24.99	Hoodies Starting at $19.99
Outerwear Starting at $23.99 Denim jackets, light jackets, heavy coats and vests	Bags Starting at $39.99
Footwear Starting at $24.99 Boots, heels, sandals, and sneakers	Jumpsuits Starting at $38.99
Plus Size Starting at $9.99 Tops, bottoms, dresses, outerwear

In September of 2004, multi-platinum R&B singer Beyonce Knowles along with her mother, Tina Knowles, created and launched House of Dereon, a clothing label that would bring Beyonce’s own unique style to the masses.

Taking its name from Beyonce’s grandmother, Agnez Dereon, who had a passion for creating beautiful clothing in Lousiana, Dereon launched with the tagline “Couture, Kick, Soul” inspired by the three generations coming together with different styles to create one signature look.

And the family didn’t jump into the fashion industry blind, during Beyonce’s time with Destiny’s Child Tina was the group’s clothing designer. The super group often earned rave reviews for the outfits they wore on stage, some of the same styles now available from the Dereon line.

In 2006, sister Solange Knowles joined Beyonce to introduce a junior line geared to younger consumers as well as being in a lower price range simply called Dereon. The tag line for the junior brand — “Where the sidewalk meets the catwalk.” — goes to support this brands more casual wear, including sweatpants and embroidered hooded sweatshirts.

Dereon co-founder Beyonce Knowles showing off a
classy look from her new line.

For more information about the House of Dereon clothing collection visit the label’s official website or read up on their short history at Wikipedia. Shop for Dereon at Dr. Jay’s.