Shirts Starting at $33.99 Button-downs, polos and t-shirts	Shorts Starting at $49.99
Sweaters and Sweatshirts Starting at $59.99	Outerwear Starting at $99.99 Jackets and Coats
Swimwear Starting at $62.99

Unlike a number of brands popular among those in the urban community, Lacoste is a clothing brand that wasn’t designed specifically to cater to those in the hip hop culture.

Formed way back 1933, Lacoste started as a brand of shirts designed exclusively for tennis players but has grown to include footwear, shorts, jeans, sunglasses, cologne and more. That said, their focus was always on the knitted pique polo shirt with the green crocodile that revolutionized the sportswear industry.

But it was only recently, when Lacoste looked to provider their customers with a more modern look, that the afluent brand became a favorite in the urban community. Now, it’s not surprising at all to see Jay-Z and Kanye West rocking a pink polo.

Unique advertisement for the fashion forward clothing company, Lacoste.

For more information about the Lacoste clothing brand visit their official website or Wikipedia. Shop for Lacoste at Dr. Jay’s.