Shirts Starting at $9.99 Button-downs, polos, t-shirts, thermals and premium knit tees	Jeans and Pants Starting at $27.99
Hoodies Starting at $29.99	Outerwear Starting at $29.99
Sweaters and Sweatshirts Starting at $29.99	Shorts Starting at $32.99 Cargos and Linens
Big and Tall Starting at $9.99 Shirts, jeans, sweaters, hoodies and shorts	Accessories Starting at $9.99

Orange County based LRG, Lifted Research Group, was co-founded by Jonas Bevacqua and Robert Wright in 1999. Bevacqua had the idea and a logo for the LRG clothing brand, and Wright had the resources for LRG, leading to the creation of several patterns, samples and stickers. That year, the duo launched the LRG brand at the Action Sports Retailer Expo, finding huge success when the initial product run sold out on the first day of the show.

Since then, LRG has bridged the gap between the hip-hop, skater and surfer cultures. The LRG brand has consistently reinvented itself to stay on top of the ever changing hip hop world. LRG clothing is a powerhouse in the fashion industry, boasting a women’s line, creating street wear and hip hop fashions in Canada and the United States. The company also supports independent, underground and lesser-known recording artists in the skateboarding and hip-hop communities through the release of compilation CDs.

A typical piece from LRG’s marketing campaigns.

For more information on LRG visit their official website or read about them at Wikipedia. Shop for LRG clothing at Dr. Jay’s.