Jay-Z and Rocawear will continue their efforts to penetrate the footwear market when they release their Rocawear R+ Evolution sneakers this June.

The above ad leaked online early this month and reaction has been somewhat mixed, some feeling the new shoe lifts its design from the Kanye West designed Nike Air Jeezy’s.

Love them or hate them, look for the new Rocawear shoes to debut in the Urban Corner store later this summer.

Click here to shop Rocawear clothing for men and women.

Sean John fragrance I AM KING took home the top award at the 37th annual FiFi(R) Awards, named Fragrance of The Year in the Men’s Luxe category.

I AM KING is the second men’s fragrance from the signature line, the first, Sean John’s UNFORGIVABLE, won the same award in May 2007.

Shop Sean John clothing here.

Former Rutgers student turned entrepeneur Marc Ecko will speak at this year’s graduation/commencement ceremony before receiving an honorary degree from the university.

Ecko was a pharmacy student at Rutgers in the early 90s before dropping out to pursue a career in fashion. He started with his own line, Ecko Unlimited, before developing and acquiring other clothing labels including Marc Ecko Cut and Sew, Avirex and more.

Shop for Ecko Unlimited clothing here.

Just as Rocawear did some time ago, Ed Hardy has joined forces with the Iconix group, selling a 50% stake in the company for $17 million in a combination of cash and stock.

In a statement to the New York Post, Iconix CEO Neil Cole was confident the partnership with Ed Hardy would lead to a global growth of the brand. And while some of called the Ed Hardy clothing explosion something of a fad, Cole said he sees Ed Hardy as a lifestyle brand that will last for years to come.

Clothing designer Christian Audigier licensed the Ed Hardy name from famed tattoo artist Don Ed Hardy in 2003.

Click here to shop for the latest Ed Hardy clothing styles.

Sean “Diddy” Combs is looking for a fresh face to represent his Sean John clothing line.

Dubbed “Faces of the Future,” the model search is open to males who thinks they have what it takes to be the face of Sean John’s upcoming Fall/Winter ad campaign.

Those interested can submit an application and photo through seanjohn.com. Entrants must be 18 years of age or over. Submissions are due no later than Friday, May 1, 2009.

UPDATE: You can currently view and vote on your favorite entries on the Sean John website.

Click here for the latest Sean John clothing styles.

G-Unit founder 50 Cent will take on the world of reality television this week with his new show, 50 Cent’s The Money and the Power on MTV.

Some have called the new show a pretty blatant copy of the business-related reality shows that have come before it, but 50 promises the show will be different. “I expect the (contestants) to act professionally,” the rapper explained to EW. “The things that you might be excited to see, or are traditional for reality television, would be the wrong thing for them to do on this show.”

The show’s winner will receive $100,000 in seed money to start their own business. The new show debuts the night of November 6th on MTV.

Click her for men’s and women’s G-Unit clothing deals.

Late last week Sean “Diddy” Combs and his Sean John clothing line acquired competitor Enyce from Liz Claiborne.

Sean John paid a cool $20 million for the urban clothing line, a huge discount considering Liz Claiborne paid $114 million for the brand just five years ago. Still, the depreciation in value that Enyce has seen doesn’t seem to faze Combs who plans to aggressively market and grow the fledgling company.

Shop the latest Sean John clothing styles here.

First announced in March, Marc Ecko has finally released a few items from his Limited Edition Star Wars line. Maybe I’m just a geek about this kind of thing, but isn’t this hoodie about as cool as it gets…

These items are selling out pretty fast, but you can back order them through the official Marc Ecko site, shopecko.com. Definitely worth checking out…

Click here for the latest Ecko clothing deals!

Starting in the early 1990s, Russell Simmons brought hip-hop style to the masses with his Phat Farm clothing line. It was a huge success within the urban community, paving a path for a multitude of street inspired lines to follow.

That said, some of us have outgrown the look of baggy jeans and oversized tees, and it seems Simmons has too. After selling his Phat Farm line in 2004, Simmons is launching a new line named Argyle Culture.

Simmons told the AP, “I want to create a line to reach out to those guys who are not young men anymore but who still want to be part of that urban lifestyle.”

The new line rolled out recently at a fashion show in South Beach, FL. The line will feature sporty suits, pinstriped shorts, v-neck sweaters and other “preppy” looks that cater to the 25-and-over male.

As most of you already know, Sean John founder Sean “Diddy” Combs recently entered into a deal with Circoc Vodka to help manage and expand awareness of the brand.

He’s already starred in a number of commericals, but this one has a bit of that Diddy magic going for it as he chanels Frank Sinatra in a Rat Pack update. Check it out below…

Click here for Sean John clothing deals today!