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Men’s Southpole Clothing |
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Women’s Southpole Clothing |
Korean immigrants and brother, David and Kenny Khym, founded a a Brooklyn clothing store in 1981.
Years later, after relocating to Queens, the brothers had trouble keeping up with customer demand for the baggy pants they were selling so they decided to import their stock from overseas, expanding their business into a company that not only sold their clothing direct to customers, but to other businesses as well. Initially named Wicked Fashions, David renamed the company Southpole to honor the Korean explorers that had recently become the first from their country to reach the southpole.
The Southpole clothing has since moved again and is now based in Fort Lee, New Jersey. From humble beginnings, Southpole has grown from a small botique in Brooklyn into a mainstream brand offering menswear, women’s wear, footwear and accessories.
Numerous celebrities have participated in Southpole campaigns over the years. Some of celebrities include: Ciara, Omarion, Mobb Deep, Coolio, Mario, Marques Houston, and Keyshia Cole.

R&B sensation Mario poses for a Southpole print ad.
For more information about Southpole visit their official website or Wikipedia. Shop for Southpole clothing at Dr. Jay’s.
















